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February 11, 2019  |  by Bill Dobbins
By Bill Dobbins
World War II involved a commitment from the entire country never seen before or since.  After Pearl Harbor, we found ourself in a two-front war – in the Pacific against Japan and in Europe and elsewhere fighting Nazi Germany.  More than 16 million Americans served in the armed forces during the war.  405,000 were killed and 672,000 were wounded.  Domestically, the American industry converted from building cars and other products to war production, making tanks, planes, ships, guns, ammunition and other necessary materials.  Women entered the military in unprecedented numbers and civilian women were recruited to fill jobs in industry vacated by men serving in the armed forces.
This poster of movie actress Betty Grable was among the most popular pin-up posters of WWII. | Source:
With so many Americans under arms and with the rest of the population dealing with rationing, shortages, bond, and scrap metal drives, it is no wonder that the entertainment industry went into high gear to provide aid and comfort and to raise morale  Hollywood actors and directors, some actively serving in the military, helped to produce propaganda films.  Ronald Regan worked on making training and propaganda films for the military from a studio in Culver City.  Entertainers like Bob Hope and others entertained the troops in USO shows.
Many a soldier, sailor or marine took comfort when far from home from this famous poster of actress Rita Hayworth. | Source:
Among the things that provided comfort and raised morale among the troops was the pin-up.  Pin-ups were photos or illustrations of curvaceous young women, frequently movie stars, that were sexy but within limits – showing a lot of the body but not too much.  Pin-ups were often captioned with phrases like “what we are fighting for.”
The pin-up often went to war as an illustration on a fighting aircraft. | Source:
Pin-ups were used to help in armed forces recruiting. | Source:
WWII bomber crews were subject to great risk during missions. A pin-up decorating their aircraft was reassuring and comforting. | Source:
A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, i.e. meant to be “pinned-up” on a wall. Pin-up models may be glamour models, fashion models, or actors. These pictures are also sometimes known as cheesecake photos.[a] Cheesecake was an American slang word, that was considered a publicly acceptable term for seminude women because pin-up was considered taboo in the early twentieth century.[1] The term pin-up may refer to drawings, paintings, and other illustrations as well as photographs (see the list of pin-up artists). The term was first attested to in English in 1941;[2] however, the practice is documented back at least to the 1890s. Pin-up images could be cut out of magazines or newspapers, or on a postcard or lithograph. Such pictures often appear on walls, desks, or calendars. Posters of pin-ups were mass-produced, and became popular from the mid 20th century. – Wikipedia
A Betty Grable movie poster from 1944. Movie on YouTube. 
Pin-ups were published in magazines and also as very popular posters.  There were also pin-ups designed decorating military aircraft.  Two of the most popular pin-up models were movie stars Betty Grable and Rita Hayworth.  In those days before television, almost everybody went to the movies and film stars were among the most famous people in the world.  Actresses were all to happy to lend their images to an effort to help raise morale among those serving in the armed forced and the general public as well. There have always been sexy images of women, whether paintings, drawings or – since the middle 19th century – photographs.  But there has also been an evolution in the degree to which more erotic material was accepted for public display and to what degree it was only acceptable in private.  Supreme Court justice Potter Stewart is famous for saying he couldn’t define pornography but he knew it when he saw it.  This is actually because pornography (like art) is not a thing – it is somebody’s personal reaction to a thing.
war bonds
Pin-up posters of a sort were used to sell war bonds as well as for raising morale and recruitment. | Source:
The WWII pin-up was fairly daring for it’s time.  That was the whole point. Nowadays, images like this are more quaint than sexy. But take a 1944 pin-up and try to publish it in 1844 and it would certainly be considered pornographic.  Given the proliferation of images on the Internet nowadays and the fact that teens and younger have access to this material, who knows what kind of erotic imagery will become totally acceptable in the future?
Frances Langford, North Africa 1943
Bob Hope in North Africa in 1943 with singer Francis Langford. Hope always included beautiful women in his shows to give the troops a chance to see their pin-up favorites in person. | Source:



******************************************************* Bill Dobbins Sarah Lyons dressing room-SMALL-1 Bill Dobbins is a pro photographer located in  Los Angeles. He is a veteran photographer and videographer who has exhibited his fine art in two museums and a number of galleries and who has published eight books, including two fine art photo books: The Women: Photographs of The Top Female Bodybuilders (Artisan) Modern Amazons (Tashen) WEBSITES BILL DOBBINS PHOTOGRAPHY BILL DOBBINS ART FEMALE PHYSIQUE SITES EMAIL:
Not a traditional pin-up, but this Rosie The Riveter poster helped to encourage women to join the work force during WWII to replace men serving in the Armed Forces. | Source:
The all-out commitment to fighting WWII meant that women were recruited into the armed forces in large numbers for the first time. They were enraged to recruit with posters just as the men were. | Source:
February 11, 2019

About the Author

Bill Dobbins

Bill Dobbins

Bill Dobbins THE BODY PHOTOGAPHER became well known for his male and female physique photos - images of the aesthetic, athletic body. Using the same distinctive personal style, characterized by strong graphics and a classic look in both color and BW, Bill Dobbins has also developed a body of work featuring fashion, beauty and glamor photos In a world in which so many images create a level of "noise" that makes it hard for advertisers to be noticed, Bill's work cuts right through the confusion and grabs the eye. Bill has created two art photos books: The Women: Photographs of the Top Female Bodybuilders (Artisan) and Modern Amazons (Taschen) and his fine art work has appeared in two museums and several galleries. WEBSITES BILL DOBBINS PHOTOGRAPHY BILL DOBBINS ART THE FEMALE PHYSIQUE WEBZINE/GALLERY EMAIL:

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