Zenit's newest and fastest lens! Could this lens be the new bokeh king? 14 aperture blades and a 0.95 maximum aperture will allow the photographer full creative control.

The Sony Cyber-shot DSC-RX100 VII Digital Camera is powered by a 1.0-type stacked 20.1 MP Exmor RS CMOS image sensor and the latest generation BIONZ X image processor, which work together to deliver peak autofocus and speed performance that has never before been available in a compact camera. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T* 24-200mmviii F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, ranging from photo enthusiasts to professionals.

The exclusive special edition Leica M9 "Titanium" is the result of a collaboration with Walter de'Silva, the prominent automobile designer. Responsible for groundbreaking design concepts for the latest models from the Volkswagen Group, the chief designer and his Audi Design Team have re-interpreted the design of the LEICA M9 just as he envisaged it. The outcome is a unique camera with a new interpretation of the characteristic features of Leica rangefinder cameras, which lends precision engineering, unique style and solid titanium to extraordinary formal design. As a result, the LEICA M9

hanks to an evolutionary leap in image processing power and efficiency, the Sony Alpha a7R IV Mirrorless Digital Camera Body combines world's first high-resolution 61MP back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful 4K HDR video, wide 15-stop dynamic range and high sensitivity with area specific noise reduction. Featuring the World's first1 61MP pixels full-frame sensor - The Alpha 7R IV features the world's first 35mm full-frame back-illuminated CMOS image sensor with 61MP2 effective pixels, delivering depth and dimension that was once only available in medium-format cameras. The back-illuminated structure and effective area specific noise reduction techniques combine to deliver an extraordinary blend of low noise and high sensitivity for enormous imaging potential.

With a lightweight design and superior stabilization, the DJI Ronin-SC Gimbal Stabilizer, allows users to create professional footage with ease. Ronin-SC supports a wide range of cameras and lenses while meeting strict performance standards. It has been rigorously tested to support a payload of 2.0 kg while still achieving a smooth, cinematic shot. Intuitive and user-friendly controls for shutter and focus are also available for most camera brands. Even in action-packed scenes, Ronin-SC gives a perfectly stable shot. Sport mode improves the sensitivity of each axis while continuing to maintain stabilization, making Ronin-SC more effective in fast follows, sudden motions, and even complete changes in direction. An innovative framework elevates camera payload above the roll axis, keeping the camera's built-in display free of obstruction. After DJI introduced this concept, it has been embraced throughout the handheld gimbal industry. CUSTOMERS ALSO BROWSED

Profoto has introduced a second B10 to their line up with the addition of the Profoto B10 Plus 500 AirTTL Monolight. It's twice as powerful as the B10, and ten times more powerful than a speedlight. With a size no bigger than a long camera lens, it is easy to bring anywhere. You can shoot video with the integrated continuous light and thanks to Profoto's system compatibility there are almost endless opportunities to grow.

Versatile 200-600mm super-telephoto zoom lens with superb image quality with 5x ED (Extra-low Dispersion) glass elements and 1x aspherical element that drastically reduce chromatic aberration and increase corner-to-corner sharpness throughout the zoom range. Fast, precise, quiet AF1tenaciously tracks moving subjects with refined control and reliability for use in the field.

Based on the iconic, award-winning design of the first generation, the enhanced Hasselblad X1D II 50C Digital Medium Format Mirrorless Camera Body is a compact, powerful mirrorless medium format camera with an excellent 50MP CMOS sensor packed into a lightweight, portable build. With outstanding colour definition, 14 stops of dynamic range, and Hasselblad Natural Colour Solution (HNCS) technology integrated into the camera's system, the X1D II 50C delivers superb, true-to-life tones that match what the human eye sees. The X1D II 50C's upgraded electronic platform includes a brilliant 3.6-inch 2.36-million-dot touch display and an enhanced OLED electronic viewfinder (EVF) with 3.69-million dots and a high magnification of 0.87x, both featuring a higher resolution, a faster live view refresh rate, and an even quicker and intuitive user interface control. Shutter lag and black out time between frames have been reduced in addition to a startup time cut almost in half from the first generation.

Your style. Your perspective. Spectacles are sunglasses that capture your world, the way you see it. Press the button to take short video, or hold it to take a photo - even under shallow water. To use Spectacles, you'll need a Snapchat account and a compatible smartphone.

The DJI Osmo Mobile 3 Smartphone Gimbal is a foldable gimbal for smartphones with intelligent functions providing stable and smooth footage. FEATURES: Eliminate Shake - With a 3-axis gimbal that effectively reduces shaky footage, Osmo Mobile 3 delivers a super-smooth, stabilized image. A lightweight, ultra-responsive design reacts to your movements in real time, letting you focus more on the moment at hand. Edit & Share Quickly - After customizing your video with a variety of music templates, transition effects, and filters, share your work easily on social media and video platforms. Single-Handed Control - Convenient buttons and intuitive functions make Osmo Mobile 3 easy to use with just one hand, providing more versatility and freedom of movement. Dolly Zoom - Dolly Zoom is a fantastic way to add an extra touch of cinematic flair to your footage. Thanks to a zoom slider that allows customizable speed, you can now recreate the famous "Hitchcock effect" with your mobile device. Keep Up with Sport Mode - Sport mode has been redesigned with fully optimized algorithms that let Osmo Mobile 3 easily capture fast-paced action. From the dynamic movements of a basketball game to your dog chasing a squirrel, never miss a moment.

Meet Canon's new addition to the EOS System, the Canon EOS R Mirrorless Digital Camera with 24-105mm Lens. It packs a range of advanced features from a full-frame, 30.3 Megapixel CMOS sensor that captures gorgeous images, to a Dual Pixel CMOS AF system for fast and accurate autofocus, to impressive 4K video recording capabilities. All this comes in a compact and intuitive design that's compatible with RF, EF* and EF-S* lenses, opening a world of creative possibilities. Ready to capture any number of subjects in many different environments, the EOS R is primed to deliver the stunning photos and videos that photographers, moviemakers and any visual storytellers need to make their stories fly.

Nikon's vision has always been to create cameras and lenses that capture more light. More light means more detail. More speed. More possibilities. The Nikon Z7 Mirrorless Digital Camera with 24-70mm Lens brings that vision to life (and then some). Combining the advantages of a lightweight mirrorless design, a revolutionary new full-frame lens mount and matched lenses, a Nikon designed 45.7MP image sensor and seamless integration with Nikon's DSLR system-including the NIKKOR lenses you love-the Z 7 is a camera unlike any before it. And yet, it's unmistakably a Nikon. This is mirrorless reinvented.

Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.