Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Nikon AF-S Nikkor 28mm f/1.8G Lens is an FX-format prime lens offers fast f/1.8 aperture and delivers outstanding clarity and high contrast, low-light performance and depth-of-field control for beautiful stills and HD videos. Bring a dramatic wide-angle perspective to your still and HD video shooting. The AF-S Nikkor 28mm f/1.8G's fast maximum aperture lets you create in nearly any light—dusk to dawn, indoors or out—and offers outstanding depth-of-field control. Nikon's exclusive Nano Crystal Coat nearly eliminates the ghosting and flare seen with some wide-angle lenses for improved clarity and contrast. Impressive on both FX- and DX-format cameras, the AF-S NIKKOR 28mm f/1.8G excels with landscapes, architecture, group shots, travel and more.
Fast f/1.8 aperture with a 7-blade rounded diaphragm - An f/1.8 maximum aperture frees you to create in low-light settings, like the cool blues of dawn or the warm oranges of an indoor event. Not only will your photos and HD videos be brighter, your view through the camera will be brighter for fine-tuning and manual control. An f/1.8 aperture also gives you remarkable depth-of-field control, so you can softly blur your backgrounds and draw attention to your subjects. The AF-S NIKKOR 28mm f/1.8G features a rounded 7-blade diaphragm to enhance that effect by giving a more natural appearance to out-of-focus elements.
Nikon technologies for unrivaled performance - A great lens draws peak performance from a camera, and the AF-S NIKKOR 28mm f/1.8G is no exception. Impressive on both FX- and DX-format D-SLRs, it incorporates Nikon advancements for consistent, superlative performance, even in tough shooting situations. Nano Crystal (N) and Super Integrated (SIC) coatings enhance contrast and color and nearly eliminate ghosting and flare, even in backlit scenes. The Silent Wave Motor (SWM) powers high-speed autofocusing that’s extremely accurate and quiet.
The wide-angle piece of Nikon's versatile new f/1.8 FX lens collection - Pair the AF-S NIKKOR 28mm f/1.8G with the AF-S NIKKOR 50mm f/1.8G and AF-S NIKKOR 85mm f/1.8G for a truly exceptional compact prime lens system. All three lenses offer the latest Nikon advancements and optical design characteristics, so you'll get consistent performance at each focal length: wide-angle, standard and medium telephoto. It's never been easier to expand your capabilities and creativity.
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