Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Para 88 FB Reflector is a 34" parabolic reflector built like an umbrella with 24 braces and specular silver coating on the inside. The precise front-focusing device is optimized for operation with Pulso G, Unilite, Litos, MobiLED, Pulso Twin and Pulso 8 and PulsoF2/F4 ...
The Broncolor Para FB is impressive not only because of it's size and shape, but most of all because of it's unique light quality. Often used as a single light on many photo shoots, the Para is so much more than a light modifier, its a entire light system. Despite its compa...
While most umbrellas point the light away from the subject to allow light to reflect back to the subject, the Translucent Umbrella works the opposite way. By positioning the back of the umbrella directly at the subject, the light source shines in the same direction, offeri...
The CL Silver Umbrella creates contrast and provides a sharp look and feel, while also giving you a stop more light. This sharper light shows more detail and subtle nuances in the subjects surface while still maintaining a soft overall appearance. Since softness is determi...
While most umbrellas point the light away from the subject to allow light to reflect back to the subject, the Translucent Umbrella works the opposite way. By positioning the back of the umbrella directly at the subject, the light source shines in the same direction, offeri...
Probably the most basic light modifier in the photography world--the umbrella. Light reflecting off the umbrella's interior spreads out to cover a wide area. Umbrellas are easy to use, easy to store and easy to transport, and provide you with almost unlimited lighting possibilities. The Cre...
The CL Silver Umbrella creates contrast and provides a sharp look and feel, while also giving you a stop more light. This sharper light shows more detail and subtle nuances in the subjects surface while still maintaining a soft overall appearance. Since softness is determi...
The wide, even spread of light can easily be used for everything from a single main light, to multiple White Umbrellas evenly illuminating a background. Larger size CL White umbrellas offer a softer omni-directional light for broader, lower contrast light.
The wide, even spread of light can easily be used for everything from a single main light, to multiple White Umbrellas evenly illuminating a background. Larger size CL White umbrellas offer a softer omni-directional light for broader, lower contrast light.
Fits directly onto Tota or Omni and ViP lights without tools. Slightly softens the light output, with some specular highlights. Heat resistant, woven, soft-silver surface.
Designed for the DP light. Slips directly onto the DP light to soften and broaden the light output. Heat resistant, woven, soft-white fabric. This size is perfect for a 1-2 person head, or head-to-waist shot, or a 4x6 ft product setup.
Slips directly onto the DP light to soften the light output, with some specular highlights. Heat resistant, woven, soft-silver fabric surface. Air cushioning gently lowers the light, preventing damage to light fixtures and fingers when section locks have not been properly tightened. This si...
Not a softbox, scattering its light through a diffuser directly at the subject, the new Soft Lighter II delivers light that has been totally reflected before it is diffused, light as soft and as even as moonglow.
Not a softbox, scattering its light through a diffuser directly at the subject, the new Soft Lighter II delivers light that has been totally reflected before it is diffused, light as soft and as even as moonglow.
Not a softbox, scattering its light through a diffuser directly at the subject, the Soft Lighter II delivers light that has been totally reflected before it is diffused, light as soft and as even as moonglow.
Not a softbox, scattering its light through a diffuser directly at the subject, the Softlighter II delivers light that has been totally reflected before it is diffused, light as soft and as even as moonglow.
Because it is a rule that the closer the light source...
Not a softbox, scattering its light through a diffuser directly at the subject, the Soft Lighter II delivers light that has been totally reflected before it is diffused, light as soft and as even as moonglow.
From high fashion to classic portraiture, the Illuminata II was created to fulfill the changing needs of photographers who also choose to take their work outside the rigid lighting rules if necessary, to modify the rules, to make new rules following the instincts of their o...
Attentive to detail makes Photoflex umbrellas the best you can find. The frames, unlike any other umbrella frames, are painted to eliminate uncontrollable reflections. The fabric is great for a "shoot-through" umbrella, but it can also be used as an inexpensive bounce light.
Attentive to detail makes Photoflex umbrellas the best you can find.
The new and improved umbrella line includes ribs and strut pivots that are now made from a fiberglass composite, which is not only stronger, but also offers greater resiliency and durability than steel or alum...
Attentive to detail makes Photoflex umbrellas the best you can find. The frames, unlike any other umbrella frames, are painted to eliminate uncontrollable reflections. White Satin with removable black cover. This convertible umbrella is a great reflective umbrella, but it can also be used a...
Umbrellas generally provide a wide angle of light spread, particularly when used as bounce lighting. For the times when you want to minimize this spread, the adjustable models allow you to modify the light output by adjusting the umbrella's shape from round to square to rectangular. These s...
Umbrellas generally provide a wide angle of light spread, particularly when used as bounce lighting. For the times when you want to minimize this spread, the adjustable models allow you to modify the light output by adjusting the umbrella's shape from round to square to rectangular. These s...
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.
