Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Hitech 100 x 150mm Graduated Neutral Density Camera Filter Kit 5 has several uses and offers the possibility to achieve otherwise unachievable results. This kit contains one 0.3, one 0.6 and one 0.9 Graduated Neutral Density filter. These filters enable the shooter to adjust exposure without affecting color balance. A Graduated ND filter appears gray and reduces the amount of light reaching either the sensor of a digital camera or the film plane of a traditional film camera. It is clear at the bottom with a gradual transition to darker gray at the top. Primarily, this filter is used to control exposure when shooting bright landscapes where your horizon line displays a great exposure difference between sky and foreground, and you need to balance them out for a pleasing exposure.
A Graduated Neutral Density filter is also used to create some unusual special effects such as capturing the "blur" of the rippling water of a waterfall or the swirling effect of city traffic. Since the filter allows the use of slower shutter speeds in bright light, it becomes possible to create these special effects that would normally be impossible to capture without the filter. And since the ND filter can also help to control your depth of field, it permits you to shoot at wider apertures. Ultimately, its value is in helping to prevent bright, overly washed out images shot in bright light. Soft/Hard designation indicates the degree of transition of the filter. Soft edge grads have a smooth transition from clear to ND. Hard edge grads like the ones included in this kit have a more defined hard line transition and should be used for longer lenses.
Neutral Density Filters Have Four Main Uses
To enable slow shutter speeds to be used, especially with high speed ISOs, to record movement in subjects such as waterfalls, clouds, or cars
To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background
To decrease the effective ISO of high speed film (above ISO 400) and allow it to be used outdoors in bright situations
To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure
Absorbing Cell Technology
The secret to Formatt's consistency in filter design lies in its unique "Absorbing Cell Technology" (A.C.T.); this process allows color correct dyes to be applied to optically pure, wafer-thin absorbing cells, and offers a controllability that ensures the smoothest grad lines and consistent color across the whole filter surface
Hitch filters are manufactured to exacting standards and can be counted on to be consistent filter to filter, which means you can change filters mid-shot or from day-to-day and still maintain the same exposure
Hitech filters are made by Formatt, a company with three generations of professional filter-making experience that produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology, have resulted in a standard of optical excellence unmatched anywhere else
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.