Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
Tiffen 37mm Circular Polarizer Filters - Light rays which are reflected become polarized. Polarizing filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colors providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.
If you're out walking on a lovely day - in the mountains or at the beach - and you want to get a fabulous shot of a cloud-filled sky or make the water seem more saturated, then a polarizer is the way to go. This filter is the best way to make the clouds stand out, increase or decrease the saturation of the ocean or increase or decrease the reflection off the water. You can also use this filter when shooting into glass or windows since it will, again, either increase or decrease reflections.
If you're shooting black and white and want to simulate a threatening storm, try throwing on a #25 Red filter. The vista will take on the appearance of an imminent, ominous storm.
Along with a UV or Skylight Filter, a polarizing filter should be a part of everyone's gear bag. It can turn a run-of-the-mill image into a stunning, creative photo by increasing color saturation.
Note! Circular polarizers are specifically designed for use with auto-focus SLR cameras (They will also work on manual systems without problems)
This filter eliminates ultraviolet rays from outdoor shots as well as polarizing the light to remove reflections, and increase color saturation, without affecting the overall color balance
Can dramatically enhance a blue sky and make the clouds more prominent
Used best at right angle to the sun
Effective with cameras that use beam splitters in the path of the TTL light meter and with AF cameras
Items Included With This Product
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.