Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Mola Demi Ag 22 in. Softlight Reflector - Silver is a scaled down version of the Euro in every respect. The Demi silver delivers the same exceptional light as our white interior. We have increased the output by one stop over our previous satin silver surface.
This added edge gives you more output and a closer match to sunlight when mixing daylight and strobe. The sharper light quality and heighten contrast makes the Demi silver an even more versatile tool than its satin silver predecessor.
LIGHT OUTPUT – The Mola’s efficiency is equal to or better than other modified parabolic reflectors, and thanks to a specially formulated reflector coating, Mola reflectors produce light of exceptional clarity. In use, Mola reflectors provide a slight warming effect to light. Internal and external diffusers are used to modify light temperature and dampen UV light output. Mola’s light clarity, efficiency, outstanding light control and choice of four sizes makes Mola reflectors ideal for a wide range of photographic jobs, especially those regularly handled by less efficient boxlights.
LIGHT SHAPING – To create different effects, light feathering can be easily modified by diffusion – using the front diffuser in conjunction with the interior PAD or optional Opal glass, or stacking both PAD and Opal. These combinations either together or used separately makes Mola Softlights extraordinarily flexible light shaping tools.
LIGHT DISTRIBUTION – The Mola’s light feathering pattern is the same whether you move to the top, bottom or either side of the center axis. Box lights, with their combination of curved and straight sides, are unable to achieve this balance.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.