Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
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Coral Filters are treated as a separate category as they can be considered as both Colour Correction and Colour Effects Filters. Formatt Coral Filters are used to warm cool lighting situations such as overcast days. Formatt Corals's are available in densities 1/8 to 5 and so are ideal for maintaining a consistent colour balance throughout a whole day of shooting or to create a sunset or dawn effect at any time of the day. Colour Graduated filters are one of the most widely used category's of filter. They enhance reality, adding a touch of subtlety or drama to the image. Some of the most popular applications include:
Adding colour excitement to a drab sky.
Changing the specific colour in a scene to create a desired special effect.
Enhancing the existing colour or creating subtle colour drama.
Creating more balanced exposure in uneven lighting conditions.
Formatt Grads are available in four types:
Soft Edge - Half clear, half coloured with a smooth transition to full density. Generally used with medium to wide angle lenses.
Hard Edge - Half clear, half coloured with a definite less subtle transition. For use with long focal length lenses.
Razor Edge - As hard edge but with a solid transition line for shooting corners of buildings, knife-edge horizons or when a very bold transition is required.
Attenuator / Blender - The grad line is right at one edge of the filter so the colour change runs from top to bottom. Perfect for irregular objects and skylines.
FORMATT COMBINATION GRADUATED FILTERS
These unique filters offer a degree of image control that in the past has required 2, 3, or even more stacked filters. A Blue #2 for example, has a graduated blue hue on one end and graduated ND on the other, letting you simultaneously control the foreground and enhance a sky.
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.