When it comes to building a photography business, especially one that is a weekend endeavor around another full-time job, it’s important to maximize both your efforts and your time. Your photography business website is one such tool that can have a substantial impact on earning new business. But is it doing all that it should?
For example, many photographers feel that the work should speak for itself, opting to only include photos and possibly a brief description regarding the services offered. In this instance, you are competing with other photographers for new and recurring business, so consider adding one important element to your website.
Testimonials: Adding a sentence or two from clients praising your work, your method and the overall experience can set you apart from the competition while adding a personal element to your site. Clients are often happy to support a small business, especially one that has provided a valued service, so reach out to a few of your recent clients and ask them for an endorsement. You’ll be glad you did!