For twelve years ELPH cameras have been coveted icons of design and innovation. Informed by that legacy yet stepping solidly into the future comes the PowerShot ELPH 530 HS. Beautifully sleek, this state-of-the-art camera is ready for the way you live now. Built-in Wi-Fi lets you share images and beautiful 1080p Full HD videos virtually anywhere, while the 3.2-inch wide touch panel PureColor System LCD makes operation easy and interactive. So slim, it's hard to believe it packs a 28mm Wide-Angle lens with 12x Optical Zoom to capture just the image you want. Image quality is superb, with a 10.1 Megapixel High-Sensitivity CMOS Sensor and DIGIC 5 Image Processor for the clear low-light imaging of Canon's HS SYSTEM. It also comes equipped with the latest technological advancements like Smart AUTO with Face ID to ensure that every shot you capture is amazing.
Built-in WiFi - Select PowerShot models feature built-in Wi-Fi wireless technology making captured images and HD videos available easily for effortless sharing to friends and family. Compatible with Wi-Fi (802.11 b/g/n wireless standard), these cameras can connect with compatible home networks or to wireless access points. You can easily share your images and videos by signing up on CANON iMAGE GATEWAY –an online service that lets you store images to an online album, and share your images on Facebook, Twitter, and YouTube. Upload images virtually anywhere, via your iPhone, iPad, or iPod touch mobile devices by installing the free Canon CameraWindow app (the Android app is under development). This app makes it easy to select and save images stored on your iOS device‡ and upload them to social networking sites, or email. Even without a mobile device, it is possible to send images to a PC, or even transfer images between Wi-Fi enabled PowerShot cameras.
Slim Design - Perfectly flat and just 0.78 inches thick, the PowerShot ELPH 530 HS digital camera is a testament to fine design’s power to thrill. This camera certainly fits in your pocket, but given the reaction it gets when it’s out, it may not spend much time there.
28mm Wide-Angle Lens with 12x Optical Zoom - You’ll love the dynamic excitement the camera’s lens brings to your photography. Expansive scenes can now be captured in their entirety thanks to the 28mm Wide-Angle Lens. And the 12x Optical Zoom (35mm equivalent: 28–336mm) lets you access close-ups of distant subjects with all the clarity of Genuine Canon Optics.
Optical Image Stabilizer - Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.
UA Lens Technology - Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra-high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting-edge Canon optics, UA Lens technology helps make PowerShot digital cameras pocket-friendly and capable of astounding image quality.
Canon HS SYSTEM - The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC Image Processor, which actively reduces noise with high-speed image processing. The 10.1 Megapixel Canon CMOS sensor in the PowerShot ELPH 530 HS incorporates advanced light reception technology that enhances sensitivity. The new DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM thus lets you use higher shutter speeds to capture clearer images with reduced noise and blur.
Canon DIGIC 5 Image Processor - The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background.
Canon Full HD Video Advantage - In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the PowerShot ELPH 530 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. In addition to being able to shoot Full HD 1080p video at 24 frames per second, the PowerShot ELPH 530 HS can also shoot 720p HD video at 30 frames per second.
Dedicated Movie Button, Wind filter feature and Optical Zoom for easy video capture - It’s never been easier to shoot videos with a PowerShot digital camera. The PowerShot ELPH 530 HS has a dedicated movie button that lets you start and stop recording instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video recording mode. The camera is always ready to shoot stills or video whenever you want. The PowerShot ELPH 530 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point-and-shoot cameras, the PowerShot ELPH 530 HS lets you use the full range of optical zoom when you’re shooting a video.
HDTV playback via HDMI output and CEC - It’s easy to enjoy and share the videos you shoot with the PowerShot ELPH 530 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot ELPH 530 HS supports HDMI-CEC technology, you’ll be able to control the playback of your images and videos on any CEC-enabled HDTV using the TV’s remote control. (CEC – Consumer Electronic Control – is part of the HDMI specification, enabling components in a system to communicate with one another.)
iFrame - With the PowerShot ELPH 530 HS, you can also shoot video in the Apple iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.
PureColor LCD System - The PowerShot ELPH 530 HS digital camera’s large and bright 3.2-inch PureColor LCD wide screen makes it easy to view and frame your shots in high resolution (461,000 dots). PureColor technology delivers excellent contrast with rich, true-to-life color. Many LCD screens on the market today use a striped arrangement of dots that works great for text and menus, but is not ideal for imagery. The PowerShot ELPH 530 HS’s PureColor System LCD uses a delta arrangement of dots, which works better for the organic nature of photos and videos, allowing you to review your images with exceptional clarity with rich, true-to-life color. Moreover, you can view the LCD screen over a surprisingly wide angle – above, below or to either side – without color shifts and with minimal reflections. A scratchproof hard coating and a dust-repellent fluorine coating ensure a durable screen that dependably displays clear, vibrant images. The wide aspect ratio (16:9) provides ample room for information icons and touch buttons, preventing them from getting in the way of the image, and you can enjoy a brilliant full-screen image when shooting or playing back your Full HD videos.
Touch Panel LCD with Touch Shutter - The PowerShot ELPH 530 HS features touch panel technology that makes using the camera more intuitive and fun. Simply touch the screen to choose and track an AF point, change camera settings, record and play videos and much, much more! It also has an innovative Touch Shutter function that allows you to release the shutter right from the screen. Just touch the desired subject with your finger. An AF box will appear and track the subject as it moves. Then just lift your finger to release the shutter. It’s that simple.
Smart AUTO - Smart AUTO for the PowerShot ELPH 530 HS has been significantly expanded, making it easier than ever to capture the sharp, bright, colorful images – and videos – you’re looking for. By assessing various factors in both the background and the subject, the system recognizes 58 predefined shooting situations and automatically selects the camera settings that will yield the best possible results. Simply frame the shot you want, and in dozens of common or challenging scenarios the camera takes care of the rest. Hard-to-capture shots such as moving subjects, night scenes, backlit subjects, and landscapes at evening or on a bright snowy day are instantly and effortlessly captured as "keeper" shots. Smart AUTO makes the PowerShot ELPH 530 HS ideal for capturing excellent quality still images and video on the go.
Face ID - Face ID is one of the most advanced and exciting new features of the PowerShot ELPH 530 HS, giving you an easy way to improve every shot of the people you love. Simply take a picture of up to 12 faces you would like the camera to register, then enter names and ages. Once a person is registered, the camera will pick him or her out of a group (even against a busy background) and adjust focus and exposure to his or her face, even recognizing faces in profile. Face ID is particularly great for shots of babies and children. The system can pick your baby out of a group of children, focus on your baby when pictured with an adult, and capture her best smile by taking three successive images when the smile is detected. The flash is even disabled so as not to startle the baby and interrupt the moment. Older children in motion are tracked, with focus and exposure continually adjusted with Servo AF; with one shutter press three successive images are captured so the best shot is never missed. And because you’ll identify each face you register, Face ID makes it easy to search images by name.
Intelligent IS - The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image.
Battery Pack NB-9L
Battery Charger CB-2LB
Wrist Strap WS-DC10
USB Interface Cable IFC-400PCU
Digital Camera Solution CD-ROM
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