Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The black Leather iPad Smart Cover for the iPad 2 and new iPad from Apple is an ingenious accessory that all iPad 2 and new iPad owners should own. This updated version now features a soft microfiber lining that matches the cover color. The previous version was all gray on the inside.
This clever cover not only provides a way to protect the screen of your iPad 2 and new iPad, but greatly expands its use. First of all, even under the best of conditions, dirt, dust and other contaminants can subvert any viewing surface. The Smart Cover will protect your screen and keep it in first-rate viewing condition as well as help prevent any nasty scratches.
The Smart Cover is held tightly in place by the built-in magnets in the iPad 2 and new iPad's frame - magnets that align perfectly with the matching Smart Cover hinge for an effortless fit. When you don't want to use the Smart Cover, just fold it out of the way like a page from a magazine - or simply remove it entirely. However, it doesn't stop there as the Smart Cover will also wake your iPad 2 and new iPad from Sleep Mode - a real time and energy saving benefit. In addition, you can fold this cover into various formats that will make your iPad 2 and new iPad even more user-friendly. It can rapidly be configured into a handy typing stand for a more enjoyable position for your hands.
For added convenience, it can be converted into a neat little stand that the iPad 2 and new iPad can lean against for a far more comfortable reading position. Or if you desire, it can provide a "hands-free" upright position for your iPad 2 and new iPad during video calling. In either configuration, this will leave you free to take notes or "hand talk". Finally, if you want to shoot some HD video on the fly, this amazing Smart Cover folds in half to expose the back-facing camera of the iPad 2 and new iPad.
At an affordable price, the Apple Smart Cover will add even more flexibility to your already multi-functional iPad 2 and new iPad. The Smart Cover is available in a wide variety of colors to suit your preference and taste as well as in either a leather or polyurethane finish.
Soft microfiber lining is matched to the color on the cover
Guards the screen of the iPad 2 and new iPad protecting it from dust, fingerprints and scratches
Very easy to use - attaches via the built-in magnets in the iPad 2 and new iPad's frame to the cover's hinge. The magnets hold the cover neatly and securely in place
Folds into various positions that permit everything from an easier and more comfortable typing or reading position to a hands-free video calling advantage
If you need to take notes while you read, it can set up the iPad 2 and new iPad for a more comfortable viewing position
Available in a wide variety of colors and in either a leather or polyurethane finish
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