Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
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You live to be "in the moment," so anything that brings back the rush is worth it. The CoolPix AW100 is water-proof, shock-proof and freeze-proof, so you can take it on all of your extreme adventures. It packs a 5x Zoom-NIKKOR ED glass lens and a 16.0-MP CMOS sensor to record low-light and fast-action photos and Full HD (1080p) movies. Life on the road deserves GPS + e-Compass, so the AW100's got these too. Add a 3-inch monitor, our new Action Control for easily adjusting settings when wearing gloves plus a range of in-camera special effects, and you've got a camera as rugged as you. Start saving those action-packed memories-every view and heartbeat.
Water-proof, shock-proof and freeze-proof - The AW100 can handle all that Mother Nature can throw at it. Take it diving to depths of up to 33-feet. Shoot at temperatures as cold as 14 degree F. And don't sweat drops of up to 5-feet. Whether it's in your hand, mounted to a surfboard, clipped on a backpack or attached to a scuba tank, every twist, splash, dive and crash can be recorded in both still and Full HD (1080p) movie. Plus, Nikon's new Action Control brings fast and easy operation to gloved hands. The AW100 lets you capture every thrilling moment from inside the action-not the sidelines.
16.0-MP CMOS sensor - Adventure doesn't always happen during perfect photo-taking conditions. Imagine sharp images produced 33-feet underwater, photos and movies captured while you explore a dark cave or get in one last run as the sun is setting. What does it take to get these and more? A 16.0-MP CMOS sensor that blazes through low light, fast action and challenging shooting conditions to capture high-impact photos with exceptional image quality and low noise. Shoot 3 shots in about one second, plus one-touch control for Full HD (1080p) movies combine to ensure not a single moment of your action-packed lifestyle is missed.
Full HD (1080p) movies with stereo sound - Don't just share some photos with friends, put them inside the action with you. Imagine reliving the downhill snowboarding rush, the incredible view as you hang glide down a 4,000-foot peak or showing your friends exactly what you experienced "shooting the tube" in Hawaii. Attach the AW100 to your gear, and with a single touch of the control you're creating an in-the-action Full HD (1080p) movie with stereo sound. You'll capture all of life's adventures from a whole new perspective-your own.
Built-in GPS, mapping and e-Compass - Imagine you and a friend are white water rafting down an unfamiliar route. The AW100's rugged waterproof build can take the pounding action while you record photos and movies of this incredible adventure, and it's built-in GPS can track your progress with Nikon View NX2 software, Nikon's mypicturetown photo sharing site or Google Earth(tm). Its built-in maps let you view your path, and its electronic compass is an extra safety measure that can even help you ascertain which branch to take if there's a fork in the stream. Your GPS travelogue will give you bragging rights as you share the adventure with your friends.
A handy Action Control feature - More creativity at your fingertips-even if your fingertips are enclosed in ski gloves! The AW100's handy Action Control feature makes it easy to adjust specific camera settings. Wrapped up in the action with no time to adjust? The AW100 automatically adjusts camera settings. And if you're looking to add creativity, select in-camera effects such as black and white, or selective color. There's even an underwater mode to keep images colorful and properly exposed.
Steady even when you're not - The AW100's five advanced VR image stabilizing features automatically reduce the streaky images associated with shaky cameras.
Sharper objects in motion - To ward off motion blur, the AW100's motion detector automatically tracks moving subjects and adjusts the camera's settings to keep them in focus.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.