Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Sigma 50mm f/1.4 EX DG HSM Autofocus Lens for Nikon Cameras is a high quality, professional camera lens and you'll know it the minute you pick it up. In the past few years, camera manufacturers have overlooked the need for a reasonable fast prime lens that is compact enough for everyday use, yet provides the necessary image quality to meet the highest expectations. Now, with the advent of the APS-c cameras, the long popular 50mm focal length takes on double duty as a portrait length lens of approximately 90mm on most of the small chip cameras. At a fraction of the size, weight and cost of comparable lenses, this is a lens you might want on your digital SLR camera at all times.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.