Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Lowel ID-Light 100 Watt Focus Flood Light with 4 Pin XLR Connector, Bulbs and Mounts is the world's first focusable and dimmable camera-top light. It provides increased versatility, especially in news and documentary use where lighting conditions may change quickly. Its 20KHz dimmer provides graceful dimming with no electronic interference in the camera.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.