Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
There are no short-cuts to quality. And there is no quick way to achieve perfection. We at Hasselblad realized these simple truths over 50 years ago. Hasselblad realized that the final quality of a photographic image is a direct result of the quality of every component that goes into the product that produces it. Quality throughout was the cornerstone.
The Hasselblad HCD 28mm f/4.0 Wide Angle Prime Lens is the widest all round, wide-angle lens in the H System. This lens features advanced optical design with rear focus mechanism. It has many applications including and landscape, architecture and photojournalism. It must be noted that this special lens is designed specifically for the H3D camera model and is for digital use only.
This retro focus lens has a 95° diagonal angle of view making it the most extreme wide-angle lens presently available in the medium-format. Outstanding results are achieved throughout the focusing range exhibiting excellent corner-to-corner sharpness.
Rear-Focusing 37x49mm Format Lens: The HCD 28mm lens is designed solely for digital use, and this means that the lens is designed for a format of 37x49mm - it does not cover the 41.5x56mm film format.
For Hasselblad H3D / HD4 Cameras: The HCD 28mm f/4 is designed for use on the Hasselblad H3D, H4D and the H2F cameras. This lens is designed solely for digital use. This means that the lens is designed for a format of 37 x 49mm and does not cover the film format (41.5 x 56mm). The function is therefore disabled when using a film magazine.
Electronic Shutter, Multi-Coated Lenses: All HCD lenses have electronic shutter mechanisms and feature Multi Coating for efficient stray light elimination
Focus Drive Motor & Instant Manual Focus: Its integral focus drive motor provides accurate auto focus when you need it, with instant access to manual focus without having to take time switching between them.
Metal & Plastic Lens Construction: Putting their attention onto long-term reliability and durability, Hasselblad built this HCD lens using metal, not plastic, wherever possible. In addition, the special optical design of the lenses provides a uniquely soft, smooth quality to the blurred or out-of-focus bokeh areas of the image.
Filter Thread Diameter: 95mm: The lens uses threaded filters and includes lens caps, as well as a bayonet mount lens hood that can be reverse mounted for transport.
Minimum Focusing Distance
13.8 in (0.35 m)
Diagonal Angle Of View
4.02 in (102 mm)
3.9 in (100 mm)
Electronic Lens Shutter
up to 1/800th of a second (PC socket on camera body)
30 oz. (850 g)
Items Included With This Product
Front Lens Cap
Rear Lens Cap
Limited 1-Year Warranty
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.