Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
When your inspiration knows no limits, you need a lens that can keep up—one that can shoot a beautiful sunset as easily as a nesting bird; the entire team as easily as a close-up of your favorite player. Meet the 1 NIKKOR 10-100mm f/4.0-5.6 VR, a compact all-in-one zoom lens that delivers the benefits of a wide-angle and standard lens plus the high-powered zoom of a telephoto. Wherever your Nikon 1 adventures take you, the 1 NIKKOR 10-100mm f/4.0-5.6 VR will be ready to capture the views.
10x telephoto zoom makes a wide range of shots possible - With the 1 NIKKOR 10-100mm f/4.0-5.6 VR on your Nikon 1, you'll be able to capture all the sights that inspire you. Zoom all the way out to 10mm (27mm equivalent on 35mm format) for a wider view that's great for group photos, landscapes, architectural shots and more. Zoom in halfway and frame a great portrait, or zoom all the way in to 100mm (270mm equivalent) for amazing close-ups of nature, sports, concerts and more.
Telephoto zoom power with Vibration Reduction for sharp, clear images - The 1 NIKKOR 10-100mm f/4.0-5.6 VR packs enough zoom power to capture stunning close-ups of faraway subjects, opening exciting new shooting opportunities—birding, concerts, sporting events, graduations and so much more. The 1 NIKKOR 10-100mm f/4.0-5.6 VR includes Nikon's Vibration Reduction (VR) image stabilization to keep your shots sharp; 2 Extra-low Dispersion (ED) glass elements for accurate color; 3 Aspherical Lens Elements (AS) and 3 High Refractive Index (HRI) lens elements for superior contrast and color, as well as its compact construction.
Compact, lightweight size is a great fit for your Nikon 1 camera - Like all 1 NIKKOR lenses, the 1 NIKKOR 10-100mm f/4.0-5.6 VR is designed to be a compact, well-balanced match to your Nikon 1 camera. Fully collapsed, the lens is just 2.7-inches in length—for telephoto zoom power in an extra small package! Comfortably bring your Nikon 1 and 1 NIKKOR 10-100mm f/4.0-5.6 VR wherever you go.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.