Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
For the outdoor photographer, the Coolpix P510 puts you where you need to be. Bring your subjects up close and personal, with an incredible zoom range of 24mm-1,000mm. Spontaneous action is captured sharp and clear with optical VR Image Stabilization and amazingly fast autofocus. Every image and Full HD (1080p) movie dazzles when produced by the advanced 16.1 MP CMOS sensor.
Stills and movies up to 42x zoom - With a 42x optical Zoom-NIKKOR ED glass lens, an incredible world of optical power and versatility awaits you. Shoot from 24mm wide-angle then zoom to an amazing 1,000mm and capture distant images. In addition, its close-up macro mode is incredible, allowing you to focus as close as 0.4 inches (1cm). The optical Vibration Reduction system minimizes the chance of blur while you take both photos and movies and the side zoom control provides easy access to the P510’s powerful zoom capabilities.
16.1 megapixel CMOS processing power - A 16.1 MP CMOS sensor expertly manages high-resolution imagery, delivering exceptional quality in any environment. Even when shooting in low light, your photos and movies will look great. The backside illuminated CMOS technology increases the flow of light to the CMOS sensor’s surface, thereby yielding improved quality and minimum image noise.
High-speed continuous shooting - Don't let a slow performing camera allow you to miss a single moment! Enjoy non-stop shooting with the P510’s incredibly fast and responsive performance—up to 5 shots in approximately one second. So whether you’re at a sporting event where the action never stops or are simply hoping to capture those fleeting smiles, the P510 delivers all the action with pinpoint accuracy.
Built-in GPS and geotagging featureS - A long way from home? Switch on the built-in GPS feature and as you shoot, your files are geotagged and provide a visual travelogue that pinpoints latitude and longitude. Geotagged photo and movie files integrate with Nikon's my Picturetown photo sharing site, Google Earth™ and Nikon View NX2 software.
Full HD (1080p) movies with stereo sound - Capture those once in a lifetime moments with vibrant Full HD (1080p) movies. With a single touch of the button, record movies using continuous AF and stereo sound. Choose from special effects such as High Contrast Monochrome or Nostalgic Sepia and add a creative touch to your movies. You can even shoot in slow- or fast-motion for more dramatic action sequences. The P510 connects easily to your HDTV via the HDMI port so you can share the sights and sounds of your adventure.
Graceful images, memorable moments - Put your personality into every photo. The P510 boasts a variety of quick creative options that include Backlight HDR.
Gain new perspectives - Use the 3-inch ultra-high-resolution (921,000 dot) Vari-angle LCD monitor to capture the most unconventional angles.
Camera does the thinking for you - Keep it simple. Let the camera determine the best settings for the job with 20 pre-programmed Scene modes including Sunset mode.
Frame wide panoramas - Easy Panorama mode automatically combines multiple shots into a seamless 180º or 360º panoramic image. Create unique wide views of your scene.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.