Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
Expand your creativity with the revolutionary HVL-F20AM compact external flash, which extends illumination range beyond the camera's built-in flash. Bounce flash enables shadow-less indirect lighting while TTL (through the lens) flash exposure is automatically controlled by your ? DSLR for easy and intuitive operation-all in an ultra-compact design which folds flat when not in use.
Extends flash range beyond camera's built-in flash - Though compact and lightweight, the HVL-F20AM has a maximum range twice that of the built-in flash units on ?230, ?330 and ?380 cameras. This is represented as the guide number (GN) of 20 with a 50mm focal distance at ISO 100.
Easy intuitive operation - Unlike most external flash units, the HVL-F20AM has no dedicated ON/OFF switch. Instead, power is automatically switched on simply by raising the flash unit into the shooting position. In addition, a switch on the side of the unit offers Indoor and Outdoor settings, making it easy to obtain flash illumination that suits the shooting situation. A charging lamp indicates when the flash is ready to fire.
ADI Flash Metering System - The ADI (Advanced Distance Integration) flash metering system offers the optimum flash metering and automatic white-balance compensation regardless of the background conditions or the subject's reflectance. ADI flash metering works in combination with ? cameras and lenses that incorporate a distance encoder. When used with these lenses, the camera calculates a guide number to control TTL (through the lens) flash metering. This guide number is calculated according to distance from the subject, ambient light and pre-flash reflectivity of the subject and the background.
Bounce flash enables shadowless indirect lighting - When set to
20 (at 50mm/ISO 100)
Cordless Ttl Control
2x AAA Batteries
3.2 oz (90g)
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.