Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The 77mm Ultra Circular Polarizing Filter (Rotating) from Tiffen is a wonderful filter designed to bring significantly more "snap" to your images. If a traditional polarizer doesn't give you enough "zip", the "Ultra" polarizer gives you a little more. It will bump up your blue skies even more - making the difference between a good photo and a great image.
Light rays which are reflected become polarized. Polarizing filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colors providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.
Water White glass is characterized by a high transmission quality. Typically, it will transmit 98-99% of the light. It also features an anti-glare and anti-reflective quality that makes it useful in a wide range of uses including the movie theater industry, store and art displays. The glass is virtually defect-free and is becoming more and more prevalent in digital equipment.
Your deep blue sky will become even "bluer"
A highly efficient design
Made from White Water Glass
Tiffen, a leader in the filter industry, proudly makes its filters in the USA and backs up its products with a solid 10-year warranty
Items Included With This Product
Plastic Storage Case
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.