Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The 72mm ND Fader Filter from Genus is unique in the world of neutral density filters. Other companies make you buy individual ND filters to meet your needs (i.e. 1-stop, 2-stop, etc.). Genus provides one filter that generates 2-8 stops of neutral density depending on how it is rotated.
In addition, the filter is indexed so you know exactly how many stops of neutral density you are getting. It screws on like any other filter and with a mere twist of the convenient rotating handle on the filter ring, you dial in your filtration. No need to constantly change filters - as the light changes, just dial in another grade of filtration.
Neutral Density filters have several uses and offer the possibility to achieve otherwise unachievable results. They enable the shooter to adjust exposure without affecting color balance. ND filters appear gray and reduce the amount of light reaching the film.
Neutral Density Filters Have Four Main Uses
To enable slow shutter speeds to be used, especially with high speed ISOs, to record movement in subjects such as waterfalls, clouds, or cars
To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background
To decrease the effective ISO of high speed film (above ISO 400) and allow it to be used outdoors in bright situation
To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.