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Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens

(Part #: SLTA37K)
Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens
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Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens
Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens
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Take your photography to the next level with the Sony Alpha SLT-A37 Digital Camera with 18-55mm Zoom Lens with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be sure to nail the shot with Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus.

With superb low-light performance, you'll walk away with richly-detailed photos even in challenging lighting conditions such as indoors, dusk or nighttime settings. Auto Portrait Framing mode makes it easy to capture perfectly-balanced, professional-looking portraits of all your subjects. The included 18-55mm f/3.5-5.6 zoom lens features smooth and silent AF operation with a built-in Smooth Autofocus Motor (SAM) to handle the full range of your most common shots.

Features:
  • Translucent Mirror Technology - While conventional DSLRs can only shoot or focus with the speed and precision of Phase Detection AF separately, the SLT‐A37 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously.
  • 16.1 MP Resolution - Enjoy incredible detail and gorgeous enlargements with the SLT-A37. Featuring APS‐C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low‐light sensitivity or sensor noise.
  • Sony Exmor Technology - Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second.
  • ISO 16000 sensitivity - With the SLT-A37, you can enjoy incredibly clear low‐light pictures without sacrificing detail, made possible by the low‐noise Exmor APS HD CMOS image sensor and refined BIONZ image processor.
  • Steadyshot INSIDE - Image stabilization reduces blur by compensating for camera shake. With SteadyShot INSIDE, image stabilization is built into the camera body itself. You'll reduce blur with every a‐mount lens, including macro and wideaperture standard zoom lenses. Typical DSLR systems build image stabilization into selected lenses only.
  • Tele Zoom High Speed 7 FPS Shooting - The Translucent Mirror makes it easier to capture those precise moments, while the Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP and maintains continuous auto focus and auto exposure.
  • High Speed AF for Full HD Movie Capture - When most DSLRs shoot video, their Contrast AF is slow and visibly “hunts” for focus. The High Speed AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images.1 It’s a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology.
  • BIONZ image processor - With a BIONZ image processor, the chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more.
  • Auto Portrait Framing - Simply photograph a person and Auto Portrait Framing will save an additional, optimally framed image in portrait or landscape orientation. Combining Face Detection and By Pixel Super Resolution technologies with rule of thirds, Auto Portrait Framing provides beautifully composed and balanced full resolution portraits.
  • Clear Image Zoom - Utilizing Sony’s exclusive By Pixel Super Resolution Technology, Clear Image Zoom increases the effective focal length of your lens up to 2x by digitally magnifying the center of your image with nearly imperceptible degradation. It virtually doubles the effective focal length of whatever lens you’re using providing greater shooting flexibility.
  • AUTO+ (Advanced Auto) mode - Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the SLT-A37 automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology.
  • Eye‐Level Electronic Viewfinder - The viewfinder displays your scene with clarity so you can fine‐tune every aspect of your image with confidence and achieve desired results. Its high‐end specifications include a notably wide 36.2 degree viewing angle and sharp 1440kdot resolution and provides 100% frame coverage. Exposure preview and informative overlays make operation easy.
  • Full HD 1080/60i/24p movies - Experience super smooth 1080/60i/24p Full HD recording capability. Records in your choice of 1080/60i or 24p AVCHD format or in PC-friendly 1080/30p MP4 format.
  • Six Creative Style settings - Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste.
  • Multi-frame NR - Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects.)
  • Hand-held Twilight - Get cleaner and sharper nighttime pictures—beyond the capability of traditional cameras—without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail.
  • 3D Sweep Panorama Mode - Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television3. Records both JPEG and MPO file formats.
  • Tilt/swivel 3.0-inch 230K LCD dot screen - Tilt it up or down to frame high- and low-angle shots that would otherwise be hit-or-miss. Tilt and swivel under the camera for self-portraits. Fold it flush to the camera with the LCD exposed for shooting or protected for travel.
  • Face Detection and Smile Shutter Technology - The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. It can also prioritize children or adults. The a37 allows you to capture a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically and you can adjust the smile sensitivity.
  • HDMI output for HD viewing - Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote.
  • Anti-Dust Technology - Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. A static-free coating on the sensor's low-pass filter helps repel dust and the vibration automatically dislodges dust from the sensor.
  • Built-in Auto Pop-Up Flash - To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately).
  • PhotoTV HD compatibility - Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures.
  • Up to 500 Shots of battery life - Take up to 500 shots on a single charge with Sony Stamina battery power.5 Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.
  • Six Creative Style settings - Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste.
  • Slot for two media types - For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended). (Memory card is required. All are sold separately.)
  • Powerful supplied software - To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Play Memories Home software.
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