Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
Imagine the beautiful imagery you can capture with a camera that provides incredible performance in low-light scenarios. Meet the Coolpix P310: the serious photographer’s pocket companion when mobility is necessary and light is fleeting. The P310 will astound you with its incredible quality and versatility.
Ultra-fast, f/1.8 lens for astounding low-light performance - The world after sunset is an evocative and mysterious place. Capture it with the P310’s high-performance 24–100mm Zoom-NIKKOR f/1.8 maximum aperture glass lens. Rely on optical VR Image Stabilization to minimize blur in both photos and movies. Ideal for evening drama, this camera frames memorable, moody views.
Exceptional Nikon-quality images - With stunning image quality and intuitive functionality, the P310 delivers incredible performance despite its pocketsize dimensions. Its 16.1 megapixel CMOS sensor masterfully manages high-resolution imagery. World-class NIKKOR glass optics and EXPEED C2 image processing combine to help photographers produce their exacting visions. Work in four different exposure modes: Programmed, Shutter Priority, Aperture Priority or Manual.
16.1 MP CMOS sensor advantage - With the P310, you'll capture brilliant images and movies even under challenging low light conditions thanks to its 16.1 MP CMOS sensor. Confidently shoot even when at higher ISO settings. Access the P310’s powerful in-camera noise reduction feature and further enhance your images.
Full HD (1080p) movies with stereo sound - At the touch of a button, the P310 captures Full HD (1080p) movies with stereo sound. For a creative look, shoot movies in either Slow- or Fast-Motion. Change the mood with built-in Special Effects and shoot in dreamy Nostalgic Sepia or Selective Color modes. Explore new ways to inspire the inner artist in you.
High-speed shooting - Shooting fast action can be difficult. With the P310, capture that allusive subject with quick start-up and high speed continuous shooting at up to 5 shots in approximately one second.
Enhance your creativity - Add a new feel of drama to your images. The P310 boasts a variety of quick creative options such as Backlight HDR and Easy Panorama as well as other creative effects.
Frame and share in brilliant clarity - Frame and share your shots on the P310’s large 3.0-inch LCD monitor; its ultra-high-resolution of 921,000 dots show every detail to precision.
Compact, intelligent design - Compact enough to fit in your pocket, P310 offers streamlined access to every feature and command needed for creating images in the dark.
Follow the action - With Subject Tracking, maintain focus on a moving object. Most useful when capturing subjects that are in constant motion.
Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.