Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
Having a "GrayCard" reference is the best assurance that the digital pictures that you capture will have the ability to be properly White Balanced. Only with a proper White Balance can you be ensured of proper and accurate color, regardless of lighting conditions. Unlike your eyes, a digital camera does not automatically see whites as white. It sees the color of the light reflected from it, hence blue-ish in Daylight and Orange-ish in incandescent lighting. By photographing a Gray Card reference for each lighting situation that you are in, you are assured of being able to achieve a proper White Balance for all of your pictures.The Gray Card reference picture can be used with today's software to balance the color casts that various lighting conditions produce with all digital cameras. The best method to properly White Balance your digital pictures is by using a Gray Card properly and shooting RAW. RAW Conversion Software such as Adobe Camera Raw and RawShooter can then perfectly adjust all the captures that were shot under the same lighting conditions. And the beauty of the WhiBal(tm) is that it is small enough to fit in your pocket or around your neck, so that it will be used on a regular basis, as above. Remember that the most accurate Gray Card is useless if it sits in your camera bag.
It fits in your shirt pocket. (same size as an American business card ...2x3.5 inches)...so you will actually use it rather than have it in your bag!
It is basically indestructible, waterproof, etc.
Come with a convenient stand for ease of setup on tables or flat surfaces. No need for someone to hold the WhiBal.
All 3 reference "shades" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness.
The Gray card is designed for low reflectivity, except the sticker is intentionally highly reflective so that maximum TrueBlack(tm) Blackpoint level may be achieved.
Can be used to set white balance reference, Black point and White point.
Software and Color Management Information
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.