Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Xrite ColorChecker Custom White Balance Card is a full size version of the white reference square found on the standard 24-patch ColorChecker Card. This white card is scientifically engineered to provide a precise uniform surface that is spectrally neutral (reflects equal amounts of red, blue and green) in all types of light conditions. The ColorChecker Custom White Balance card gives photographers a way to adjust the digital camera's color sensitivity to match the ambient lighting conditions exactly, in effect, change what that the camera "sees." Even in a controlled studio environment, establishing an accurate custom white balance ensures an accurate image from the start of each new photo session.
Achieve true-to-life color reproduction
Minimize tedious trial and error color adjustments
Simplify camera and studio lighting balance
Large Size: 8.25 x 11" (21.6 x 27.9 cm)
Software and Color Management Information
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.