Updated to include timely tips for navigating popular social networking sites and other internet marketing opportunities, this guide to running a successful portrait studio goes beyond the initial components of a photography business and focuses on successful customer service, networking, diversification, and business management strategies. From setting goals for a business to creating an elegant studio atmosphere that impresses clients while respecting the budget, this handbook breaks down each minute consideration in the growth of a successful business. Smart managerial decisions regarding portrait-pricing strategies, employee training, telephone skills, positive relationships with suppliers, and responsible delegation of duties are complemented by practical advice on networking within a community, creating demand for high-quality portraiture, and diversifying clientele by catering to the unique needs of each client subset.
About the Author:James Williams operates a high-end wedding, family, and high-school-senior portrait photography business. President of the Society of Professional Photographers of Ohio, he is certified through the Professional Photographers of America as well as the Professional Photographers of Ohio and has earned the degree of accolade of Photographic Mastery from Wedding and Portrait Photographers International. He is the author of Master Guide for Team Sports Photography. He lives in Warren, Ohio.