Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
With this guidebook, photographers learn how to create stunning, professional images while avoiding the common pitfalls of using an on-camera flash. Techniques for using simple accessories—such as bounce cards and diffusers as well as how to improve a lighting scenario by enhancing it rather than overwhelming it—show photographers how to master this challenging aspect of portraiture. For wedding and environmental portrait photographers who must work in ever-changing lighting scenarios, executing these tips to evade flat, lifeless images with harsh shadows, washed-out skin tones, cavernous black backgrounds, and other unappealing visual characteristics results in not only better images, but happier clients and more sales.
Understanding metering modes for flash photography exposures
Choosing the right flash mode for your image—whether it's manual, auto, or TTL
Flash sync speeds and dragging the shutter
Using flash to augment natural light
Flash modifiers for more refined effects
Mastering the ins and outs of bounce flash
Balancing flash with tungsten, flourescent, and other light sources
Using fill flash and controlling light ratios
Choosing the equipment that best suits your style of photography
Enhancing your results with off-camera flash
Lighting Books & Tutorials
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.