Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
Today's digital photography workflow includes multiple devices-cameras, scanners, monitors, software, printers, and more- that can all perceive, display, or render the same color differently. As a result, even if you see a close match between the display and printout in your immediate work environment, the colors your client sees when viewing your images on their computer may be disappointing. Additionally, the prints you recieve from your lab may fail to match your intent, requiring costly reprints. Color-management processes are utilized to eliminate these kinds of problems and to provide consistent, predictable results as a photograph moves through the workflow. With these techniques in place, you can ensure that each image will meet the expectations of both photographer and the client.
Mastering basic color-management concepts, like color models, color spaces, and color gamuts
Choosing the hardware and software needed to establish a color-managed workflow
Establishing system-level and application-level color management protocols
Understanding ICC profiles-where to get them and how to use them
Creating profiles for your digital camera, scanner, monitor, printer, and more
About the Author: Phil Nelson started his career in graphic design, then went on to work for Apple Computer and Adobe Systems before trading in his corporate suit for a camera bag. Today, he is a successful fine-art photographer and a GretagMacbeth Color Expert who teaches color management to photographers around the world.
Photo Editing & Graphic Design Tutorials
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.