Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
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Special Order Item.
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With this Polaroid 72mm Neutral Density Fader Filter, you can enjoy total control of virtually any lighting environment. Simply turn this filters exterior ring to access any of six ND settings without changing or adding filters. This filter reduces the amount of light passing through the camera lens without changing the color of the scene. It is especially useful in bright light conditions to help prevent overexposure. The Neutral Density filter also allows proper exposure at a wider lens opening for reduced depth-of-field to highlight a key subject by making the foreground and/or background out of focus.
Use larger aperture settings in bright light, permitting a shallow depth of field and beautiful background blur
Will not effect the color or detail of a scene
Eliminates overexposed & washed out images
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