Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
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The Supermist filter is the ultimate softening tool for creating a mood outdoors or indoors, in broad scenics or portraits. The Supermist is excellent for toning down excessive sharpness and reducing contrast by moderately lightening shadow areas without detracting from the overall image.
Supermist is Formatt's proprietory name for this type of filter.
Supermist filters are perfect for taking the harsh edge off many of today's ultra sharp video images or for smoothing and softening facial imperfection.
Warm Super Mist combines the classic Super Mist with a unique skin tone enhancer adding a natural warmth. This is useful in outdoor open shade situations where there is excessive blue in the image and total control over lighting may not be possible.
Supermist Black softens fine detail and reduces contrast but is more subtle than a standard Supermist with less lightening of shadow areas.
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.