Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Tamron 18-270mm F/3.5-6.3 Di II PZD Lens for Sony Cameras is the world's lightest, smallest 15x zoom optimized for use on APS-C- DSLRs, continues the pursuit of the ideal all-in one zoom lens. Combining prior award-winning achievements with new engineering breakthroughs yielded the remarkable 18-270mm F/3.5-6.3 Di II VC PZD (Piezo Drive). Special piezoelectric technology now delivers faster, quieter precision autofocusing.
Tamron's exclusive tri-axial VC (Vibration Compensation) image stabilization, featuring three pairs of driving coils and low-function ball bearings placed around the VC optical group, combats camera shake-related image blur.
It's Tamron VC that allows handheld shooting at as many as four shutter speeds slower than otherwise possible with a dramatically stable viewfinder experience. Compactness and light weight are preserved, thanks in part to the VC mechanism's newly-developed moving coil mechanism.
Defining compositional freedom the 18-270mm Di-II VC's incredible 15x zoom range provides a 35mm picture angle equivalency of 28mm to 419mm, with image fidelity assured by advanced optical design featuring LD glass and aspherical optics, working in concert to render crisp, colorful and faithful images.Di-II lenses are performance-engineered expressly for digital SLR cameras with image sensors commonly referred to as APS-C, measuring approximately 24mm x 16mm.
Tamron Di-II lenses - are engineered expressly for digital SLR cameras with image sensors commonly referred to as APS-C, measuring approximately 24mm x 16mm. Rendering an ideal image circle for APS-C sensors, Di-II lenses are also include properties to optimize digital imaging performance.
Tamron's Unique State-of-the-Art In-Lens Image Stabilization System - Handheld camera shake is the leading cause of blurry and unsharp pictures. Several leading companies now make lenses with built-in optical image-stabilization systems that sense the amplitude and direction of the shake and compensate by moving optical groups within the lens. Tamron's exclusive new Vibration Compensation (VC) system that's built into the Tamron AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) Macro and the Tamron AF18-270mm F/3.5-6.3 Di-II VC LD Aspherical (IF) Macro lenses performs a similar function, but it executes it much more effectively due to its innovative breakthrough design.
PZD (Piezo Drive) piezoelectric AF motor - Piezoelectric drive replaces traveling wave energy with more efficient standing wave energy for higher AF performance with less weight and bulk. A vital contributor to compactness, PZD focuses quickly and precisely, assuring sharper results in demanding conditions with speed that captures spontaneous moments crisply-moments that might otherwise be lost to image softness. PZD is exceptionally quiet, making it ideal for nature, live performance shooting, golf and other conditions that demand quiet operation.
Low Dispersion (LD) Glass for Greater Lens Sharpness - Low dispersion (LD) glass elements in a lens help reduce chromatic aberration; the tendency of light of different colors to come to different points of focus at the image plane. Chromatic aberration reduces the sharpness of an image, but glass with an extremely lowdispersion index, has less of a tendency to separate (defract) a ray of light into a rainbow of colors. This characteristic allows the lens designer to effectively compensate for chromatic aberration at the center of the field (on axis), a particular problem at long focal lengths (the telephoto end of the zoom range), and for lateral chromatic aberration (towards the edges of the field) that often occurs at short focal lengths (the wide-angle end of the zoom range.)
Hybrid Aspherical Elements Provide the Ultimate in Image Quality and Compactness - Tamron uses several hybrid aspherical lens elements in many lenses bearing the Aspherical designation. These innovative optics allow us to achieve the ultimate in image quality, and at the same time produce lenses that offer remarkable zoom ranges in extraordinarily compact packages. By perfecting theses cutting-edge advances for series production, Tamron has advanced the state of optical design, and virtually eliminated spherical aberration and image distortion from the high-power-zoom series. Through the effective application of Hybrid Aspherical Technology, one lens element can take the place of multiple elements without compromising performance. This is what allows us to produce remarkably compact long-range lenses that deliver a uniformly high level of image quality at all focal lengths and apertures.
Internal Focusing (IF) System - Internal focusing (IF) provides numerous practical benefits to photographers including a non-rotating front filter ring that facilitates the positioning of polarizing and graduated filters, and more predictable handling because the lens length does not change during focusing. Even more important, Tamron's Internal Focusing (IF) system provides a much closer minimum focusing distance (MFD) throughout its entire focusing range. In addition, IF improves optical performance by minimizing illumination loss at the corners of the image field, and helps to suppress other aberrations that become more troublesome at different focusing positions.
Zoom Lock (ZL) - Another original Tamron mechanical engineering concept is the Zoom Lock (ZL), a simple convenience feature that prevents undesired extension of the lens barrel when carrying the camera/lens unit on a neck strap.
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