Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
Using higher speed films in bright light a Neutral Density filter evenly reduce the amount of light passing thru the lens without effecting color. The 37mm Neutral Density (ND) 0.3 Filter from Heliopan has several uses and offers the possibility to achieve otherwise unachievable results. A ND filter appears gray and reduces the amount of light reaching either the digital sensor or film plane. The filter has no effect on color balance.
A neutral density filter permits you to capture images such as the rushing movement of a babbling brook or the swirling chaos of city traffic. Without the filter, your final image would simply be a static shot of water frozen in a moment's time. Since wider apertures are possible, your depth of field will also be minimized. This gives you an edge when shooting portraits since you will be able to achieve more separation between your foreground and background. An ND filter permits you to shoot your image under bright light conditions at the same aperture but at a slower shutter speed.
Heliopan Lichtfilter-Technik of Munich, Germany, has changed their black anodized brass filter rings on most Heliopan non-rotating filters to their improved "slim" mount. This slim mount is made of black anodized brass stock and has so little rim in front of the lens (5.4mm) that it will not vignette (darken the corners of the image) with lenses as short as 21mm.
Allows Use of Fast ISOs in Bright Light
Helps Create Special Effect Like "Blurs"
Helps Shooter Control Depth of Field
Permits Use of Wider Apertures
Slimmer, Rugged Black Brass Filter Ring
High-Quality Schott Glass
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.