Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The 52mm Neutral Density (ND) 1.2 Filter from Tiffen has several uses and offer the possibility to achieve otherwise unachievable results. It enables the shooter to adjust exposure without affecting color balance. ND filters appear gray and reduce the amount of light reaching the either the sensor of a digital camera or the film plane of a traditional film camera. Neutral Density filters are used to create some unusual special effects such as capturing the "blur" of the rippling water of a waterfall or the swirling effect of city traffic.
Tiffen's ColorCore glass is produced through a process that entails permanently laminating the filter material in between two pieces of optical glass that are ground flat to tolerances of a ten-thousandth of an inch, then mounting them in precision aluminum rings. Determining which neutral density filter yields ideal results for any given lighting situation takes knowledge, experience and a collection of such filters.
Neutral Density Filters Have Four Main Uses
To enable slow shutter speeds to be used, especially with high speed films, to record movement in subjects such as waterfalls, clouds, or cars
To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background
To decrease the effective ISO of high speed film (above ISO 400) and allow it to be used outdoors in bright situation
To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure
Tiffen filters are manufactured using ColorCore technology, a closely guarded proprietary process that entails permanently laminating the filter material in between two pieces of optical glass that are ground flat to tolerances of a ten-thousandth of an inch, then mounting them in precision metal rings
The ColorCore process allows Tiffen to control the color and density of their filters, and the characteristics of special effects filters with much greater accuracy than typical dyed-in-the-mass filters, which usually exhibit color and density variations
Top Hollywood motion picture studios rely on Tiffen filters for their multimillion-dollar productions Superior quality and design make Tiffen the overwhelming choice of moviemakers, professional photographers and even NASA
Tiffen has also been awarded an Emmy, from the Academy of Television Arts and Sciences, for its engineering excellence
Tiffen, a leader in the filter industry, proudly makes its filters in the USA and backs up its products with a solid 10-year warranty
Items Included With This Product
Plastic Storage Case
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