With the recent implementation of digital technology and the rapid changes in the industry as a whole, digital portrait photography now requires a new set of marketing skills that differ from those used in film photography. In this book, Kathleen Hawkins shows you how to upgrade your sales and marketing techniques to meet the demands of the digital world!
The process begins with identifying your market and finding your niche. Next, you can begin to build a marketing program, developing promotions (several successful models are presented) and advertising.
When clients call, you'll learn how to ensure a session is booked and how to make the most of a pre-session consultation. Tips for designing sales-boosting shooting sessions are also included. Next, you'll learn how your proofing techniques can impact your sales and get album design tips to increase your bottom line.
Packed with practical techniques from professional photographers, sample forms and letters, and beautiful images, this book will prove invaluable to digital photographers.
Identifying your niche in the market so you can target your efforts
Designing effective referral programs and promotions to keep clients coming back year after year
Making the most of your advertising efforts from e-commerce and website design to direct mail and business displays
Boosting your interpersonal skills for more effective consultations
Sample scripts and letters for seamless phone and e-mail communication with prospective clients
Proofing and product-presentation tips for maximizing your sales